Rotary is an organization of business and professional leaders united worldwide, who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world.

The La Crosse Rotary Foundation, Inc., a 501 (c) 3 organization sponsored by the Rotary club of La Crosse, encourages Rotarians to enact the Rotary Four Way Test by financially supporting local and international charitable and educational activities.